DOTT
NO MORE LOST PETS
Dott was created by a group of pet lovers to help you locate your pets if they ever get lost. It creates a virtual leash, if they get lost, our community will help you find them.
Problem
Dott needs a complete update to their identity, their trademark is unmemorable and unclear while establishing little to no brand presence. Their mobile app, crucial to the recovery of lost pets, is not user friendly or attractive.
Solution
Dott provides you with a community which aids in the capture of your lost pet! This feature is hinted at by the arrangement of pins in a close knit circle. The identity is bright, welcoming and natural to emulate the essence of our furry companions.
Identity
WIREFRAMES
IOS APP
A&B USER TESTING
7 people were asked which option they preferred A or B.
THE APP
By simply downloading the Dott app, your phone becomes an extra set of eyes and ears to help other pet owners locate their lost pets. The Dott smart tag pairs with the app and creates a virtual leash to keep track of your pets. If your pet ever breaks its virtual leash, you will be notified immediately.
Merch
